Candidates must select a young and inspiring company -based in their home country- that they consider truly innovative. It could be a shrewd business that embodies design in order to create a sustainable and basic solution for an important social cause; or small entrepreneurs that re-design local products in an innovative, yet thoughtful way; or young designers that experiment with new applications of innovative materials or/ and technologies. Candidates shall define the context of this innovative start-up and explain criteria that motivated their choice. The project consists of an analysis of innovative content of the new company, product, or brand in line to the Business Design and "Entrepreneurship Through Design" spirit aiming at demonstrating and present both the creative and business values in a clear and meaningful way.

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